The Dialogue Group conceptualised and executed the Orange Monyaka concerts, in response to client’s desire to grow customer proximity and relevance with customers in the area of music and entertainement
- In 2013 Orange Monyaka took the format of a nationwide, 5 concert tour over 5 consecutive weekends, title 555 Monyaka. The tour featured 6 SA artists, over 30 local acts an was attended by more than 10 000 fans.
- The 2014 edition, Monyaka Reloaded- was a 1 city, spectacular, sold-out concert in Palapye featuring 3 SA acts and a host of local talent.
- Agency was responsible for the entire project from concept, through execution to final report, including budget planning & control, promotional activations, selection of key suppliers & talent, transport & accommodation logistics, stage management, Stage & VIP set-up and catering for both guests and the public.