A short showcase of our work

Orange Monyaka

The Dialogue Group conceptualised and executed the Orange Monyaka concerts, in response to client’s desire to grow customer proximity and relevance with customers in the area of music and entertainement

  • In 2013 Orange Monyaka took the format of a nationwide, 5 concert tour over 5 consecutive weekends, title 555 Monyaka. The tour featured 6 SA artists, over 30 local acts an was attended by more than 10 000 fans.
  • The 2014 edition, Monyaka Reloaded- was a 1 city, spectacular, sold-out concert in Palapye featuring 3 SA acts and a host of local talent.
  • Agency was responsible for the entire project from concept, through execution to final report, including budget planning & control, promotional activations, selection of key suppliers & talent, transport & accommodation logistics, stage management, Stage & VIP set-up and catering for both guests and the public.

Client: Orange

Published:23 Jan 2014

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